William Hill

From carbon copy, handwritten rotas to smart digital scheduling.

william hill
The challenge.
  • A needed move from traditional handwritten rotas, to a digital solution as part of organisational change initiatives
  • Better visibility for HQ, but also for their workforce to help them plan their personal lives better
  • A robust digital solution that could handle the complexities of their business with, scheduling 7,000 team members in over 1,400 locations, seven days a week, three hundred and sixty- four days a year
The results.
  • A trebled success rate on their business KPIs around scheduling their workforce in advance
  • Their 7000 strong workforce had more notice of their shifts, clear communications and transparency - and no more paper!
  • More insight on people data for HQ to analyse and improve on

Technology trumps tradition.

From local high streets to the nation’s leading sporting venues, William Hill is a stalwart of British business.

With over 7,000 team members in over 1,400 locations across the United Kingdom, the iconic bookmaker operates seven days a week, three hundred and sixty- four days a year; an always-on business in an ever- evolving world.

It was this fast-paced retail environment that prompted William Hill to look at how they planned their staff schedules and supported their people. This very traditional business had a very traditional way of handling their employee scheduling – handwritten rotas done on carbon copy forms; a process they’d had almost since they first opened their doors back in 1966. 

So even for this highly established business, modernisation was paramount. The roll-out of Rotageek came at the perfect time, as they were in the midst of widespread organisational change, in a bid to build a betting business for the future.

William Hill needed three things when it came to the their staff scheduling: visibility, consistency and adaptability. All things that their manual processes lacked and that implementing a robust workforce management solution like Rotageek, could provide.


“We needed a solution that would let us plan thousands of colleagues working in hundreds of locations, give them visibility and the agency to plan their lives while also helping us drive our goals.”

Joe Leith, Productivity Manager, William Hill

Results that speak for themselves.


1. Visibility

With all their employee schedules in digital form rather than handwritten notes, the William Hill leadership team now had a robust solution that could handle the complexities of their business and provide a single view of the rotas for their 7,000 team members in over 1,400 locations - seven days a week, three hundred and sixty- four days a year.

2. Consistency

For the leadership team, the shift from manual rotas to a modern scheduling system didn’t only mean better visibility of rotas, but a chance to use consistent data to discuss the outcomes and analyse ways to improve.

“We set an ambition in that early stage to get everyone’s schedules agreed and communicated well in advance; one that we could track in the scheduler and test ourselves against. The success rate for that goal has more than trebled, and that’s reflected in our colleague engagement,”  - Joe Leith, Productivity Manager, William Hill

3. Adaptability 

Engaging their 7,000 strong workforce on the Rotageek solution, meant that employees had plenty of notice for their shifts, with clear lines of communication to managers and tools to be able to adapt their schedules as needed.

To conclude, Joe Leith, Productivity Manager at William Hill told us that “[Rotageek] has been with us since our modernisation and has been a key part of delivering our commitments in scheduling." 

We're excited to see how our partnership grows to further support William Hill with their workforce management!


“I’d recommend Rotageek to other businesses on the capability of the product alone, but it’s the quality of service that stands out among relationships. That’s why we’ve introduced other parts of our WilliamHill family, with teams in our central functions now using Rotageek to manage their own scheduling in our offices and call centres.”

Joe Leith, Productivity Manager, William Hill

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