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WFM: Fast  Tracked

Ready for Anything: How retailers are fast-tracking WFM. 

In September 2025, Rotageek hosted WFM: Fast Tracked, a unique workforce management event held at Thorpe Park. Retail and hospitality leaders from Caffè Nero, The Entertainer and William Hill joined us for a lively industry panel exploring how they’re evolving their ways of working with Rotageek, strategic workforce planning and the future of work.

Rotageek experts followed this with a product session, led by Chris McCullough (Director of Product) and Jason Steuber (VP of Customer Operations). Together, they unveiled how Rotageek’s latest innovations in AI forecasting, labour modelling and autoscheduling are helping businesses plan smarter, act faster and adapt to constant change.

This annual event brought together innovators from across retail and hospitality to explore how AI, automation and smarter scheduling are transforming the way businesses plan, forecast and manage their people (and some rollercoaster adrenaline adventures, of course).

The panel also dug into how today’s changing workforce - including generational shifts, demographic shifts, and new ways of working - is transforming how businesses plan ahead. Many shared how they’re preparing for the future and scaling into new markets with more agile, data-driven tools.


WHAT WE DISCUSSED

 

During the Fast Tracked panel, speakers shared actionable insights and real-world stories around:

  • Optimising staffing, recruitment and scheduling to meet shifting business needs.
  • How better scheduling improves customer service and gives employees more clarity and flexibility.
  • The growing role of automation, AI and digital platforms in building adaptable, data-driven teams.
  • Why cultural change and manager trust remain at the heart of every successful transformation.

The panel also talked about the importance of putting people at the centre of every strategy - how improving the employee experience and really understanding team dynamics can unlock valuable insights into workforce needs. By listening to their people and adapting fast, leading brands are already shaping the next era of workforce management and workforce strategies in retail and hospitality.

These conversations revealed how leading brands are defining the next era of retail and hospitality.

📘 Download The Report ▸

 

We've taken all the insights from the discussion and produced a report on "The strategies retail and hospitality workforce management leaders are putting in place right now"

Watch the sessions on demand

Couldn’t make it to Thorpe Park? Catch every moment of WFM: Fast Tracked online – from the leadership panel to the live product update.

Discover how leading brands are using AI forecasting, schedule optimisation and data-driven decision-making to make their workforces more efficient and adaptable.

The sessions also showcased how intelligent systems can optimise staff schedules and improve planning patterns to refine workforce forecasting and strengthen resource planning.


Speakers

The panel featured experienced people professionals with deep expertise in leadership development and strategic planning.

Thomas George
Head of Business Insight
William Hill

Andy Maynard
IT Director
Caffe Nero

Indre Lapiene
Reward Manager
The Entertainer

Dave Abbott
Technical Director
TPP Retail

Chris McCullough
Director of Product
Rotageek

Phil Coxon
MD
Breathe HR & ELMO UK

A deep dive on the discussion

Rotageek product update: Innovation in workforce forecasting

The product update everyone was waiting for... Chris McCullough (Director of Product) and Jason Steuber (VP of Customer Operations) unveiled major updates across Rotageek’s platform:

  • Enhancements to forecasting, labour modelling and autoscheduling for greater speed and accuracy, integrating advanced analytics and leveraging data to improve prediction accuracy.
  • Investment in back-end scalability and performance to support enterprise growth.
  • A brand-new reporting solution – delivering interactive dashboards and conversational analytics.

Rotageek also gave a first look at a new reporting solution designed to give leaders a clearer picture of how their teams are working.
By blending data with real-world context, it helps organisations spot trends, understand what’s driving performance, and make smarter decisions faster.

Currently in beta with select customers, the solution will roll out more widely in early 2026.

The platform brings together the best of both worlds - advanced analytics and human understanding - to refine forecasts, highlight skill gaps, and help managers plan with confidence.

Together, these updates strengthen Rotageek’s position as a leader in AI forecasting and adaptive workforce planning, helping businesses stay one step ahead in an ever-changing world alongside strategic workforce planning.

The new reporting solution leverages both quantitative data and qualitative methods to provide a comprehensive view of workforce trends.

The platform supports a hybrid technique, combining quantitative and qualitative methods to refine forecasting and deliver more accurate predictions. Within the platform, workforce forecasting applies advanced methods and data analysis to predict staffing needs, identify skill gaps, and optimise planning.

Together, these developments strengthen Rotageek’s position as a leader in AI forecasting and adaptive planning.

📅 Register ▸

Continue the discussion in our upcoming live webinar.
From workforce management to workforce transformation: How William Hill is rewriting the rota and scheduling playbook.

Workforce management forecasting and analysis

So, what's workforce forecasting all about? It’s one of those essential pieces of strategic planning that can genuinely keep your organisation ahead of the game in today’s fast-moving business world.

And let’s be honest, if you’re leveraging accurate workforce forecasting, you’re giving your company the power to anticipate what’s coming next, align your people strategies with your business goals, and make sure you’ve got the right talent in the right places when you need them most.

Here’s the thing about getting workforce forecasting right – it’s all about digging into the data. Your teams can really sharpen their forecasting game by carefully analysing historical data, keeping an eye on market trends, and understanding how economic shifts might affect your business.

This data-driven approach helps you allocate resources more effectively, get your staffing levels just right, and respond proactively when demand changes. No more scrambling to catch up.

Why does this matter for your business? You need to be able to identify workforce patterns. Understanding workforce patterns and spotting potential gaps early means you can reduce labour costs, boost operational efficiency, and support your long-term growth plans.

Whether you’re planning for seasonal demand spikes or navigating those unexpected market changes that seem to come out of nowhere, robust workforce forecasting and analysis give you the invaluable insight you need to make evidence-based decisions that drive both employee productivity and organisational success. It’s about being prepared, not reactive.

Why staffing and scheduling patterns matter

The challenges facing retail and hospitality are evolving fast – from rising labour costs to unpredictable demand, all within a dynamic labour market that requires organisations to address skills gaps, workforce gaps, and monitor turnover rates.

Effective workforce management is an essential part of business strategy and the organisation’s long-term planning, with key components including succession planning, talent management, workforce strategies, and scenario planning.

Organisations increasingly use talent data and insights into the workforce’s strengths to forecast staffing, assess employee performance, and make accurate predictions about future workforce requirements and future needs.

Analysing the current workforce and reviewing staffing and scheduling patterns helps identify pain points and optimise operational efficiency.

Events like Fast Tracked show how adaptive planning and human-centred technology can help organisations plan smarter, act faster, and deliver better experiences for customers and employees alike.

AI agents and automation: The next leap

The future of workforce management is getting a massive shake-up thanks to AI agents and automation that are popping up everywhere. These technologies aren't just changing the game, they're completely rewriting the rulebook on how you approach strategic workforce planning.

And here's the thing: you can now refine workforce forecasting with speed and accuracy that would've seemed impossible just a few years ago. By tapping into the power of artificial intelligence, your business can crunch through massive amounts of data to spot workforce patterns, predict what staffing you'll need, and get your scheduling sorted in real time.

Now, don't think of AI agents as just fancy digital assistants, they're actually intelligent partners that'll help your HR teams and business leaders make proper data-driven decisions.

They're constantly keeping an eye on your workforce data and what's happening operationally, so they can catch emerging workforce patterns before you even notice them, flag up potential gaps, and suggest solutions that'll keep you ahead of the curve.

This means you can stay one step ahead of market shifts, get your resources allocated more effectively, and make sure you've got the right people doing the right jobs at exactly the right time.

Here's where automation really comes into its own - it's brilliant at boosting operational efficiency and getting your employees more productive. When you automate all those repetitive tasks like staff scheduling, shift swaps, and leave management, your managers can focus on the stuff that really matters, like talent management and leadership development.

It's not just about streamlining workforce planning (though it definitely does that), it's also about making the employee experience so much better by giving everyone more flexibility and transparency in how things work.

As artificial intelligence becomes something you simply can't do without in workforce management, the organisations that embrace AI agents and automation are the ones that'll be better equipped to roll with changing business needs, respond when the economy takes a turn, and keep improving continuously.

The result? You'll have a more agile, resilient workforce that's ready to tackle whatever challenges tomorrow throws at you - and trust us, they're coming whether we like it or not.

Want to learn more about future workforce requirements?

💡 Book a Demo ▸

See Rotageek’s scheduling and forecasting tools in action.

Rota Geek Limited is a company registered in England and Wales with the company number 06783810 and registered address of Unit 6 & 7, Foundry Court, Foundry Lane, Horsham, West Sussex, England, RH13 5PY

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